Monday marked the beginning of the TotalEnergies Africa Cup of Nations match — the biggest males’s soccer championship collection in Africa. On the similar time, Binance introduced its official partnership with the Confederation of African Soccer in addition to its official sponsorship for the AFCON 2021 match, changing into the primary crypto and blockchain sponsor for the occasion.
By this sponsorship, Binance may even be selling CAF’s social media content material which can embody the Help of the Day, Help of the Week and Help of the Event. This content material will cowl video games from 5 cities in Cameroon throughout all six venues.
Veron Mosengo-Omba, the Normal Secretary for the CAF, was “delighted to welcome Binance as an official sponsor of the AFCON match this yr.” Mosengo-Omba mentioned that he’s optimistic that this partnership will “push African soccer to a brand new degree.”
AFCON 2021 marks the beginning of the African sports activities calendar and can proceed till Feb 6.
Binance’s partnership with CAF is part of an ongoing marketing campaign to supply monetary companies to Africans who they are saying would usually have very restricted entry to banks and different monetary establishments. Up to now, Binance says it has already given over 541,000 Africans entry to free lessons on crypto.
Binance Director for Africa Emmanuel Babalola acknowledged: “Soccer is the most well-liked sport in Africa.” He mentioned that they hope this sponsorship will additional “corroborate our mission to take crypto mainstream throughout the continent.”